Why People Use Reduced-Fat Products

Why People Use Reduced-Fat Products
 % Reduced-Fat Consumers
To stay in better overall health70
To eat or drink healthier foods and beverages57
To reduce fat57
To reduce calories51
To reduce cholesterol49
To maintain current weight47
To maintain an attractive physical appearance43
To reduce weight38
For refreshment or taste32
To help with a medical condition31
 

 

Source: Calorie Control Council 2000 National Survey

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