Calorie Control Council | Fat Replacers -- Chart: "Why People Use Reduced-Fat & Low-Calorie Products"

Why People Use Reduced-Fat Products
	% Reduced-Fat Consumers
To stay in better overall health	70
To eat or drink healthier foods and beverages	57
To reduce fat	57
To reduce calories	51
To reduce cholesterol	49
To maintain current weight	47
To maintain an attractive physical appearance	43
To reduce weight	38
For refreshment or taste	32
To help with a medical condition	31

Source: Calorie Control Council 2000 National Survey

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